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News
Buzz in Social Media Failed to Predict 'iPad' as Name of New Apple Device
BRUSSELS, Belgium, January 27, 2010 - Attentio S.A., the leading European provider of enterprise social media monitoring, today announced that the global social media space predicted iSlate to be the name of the new Apple device announced some hours ago.
While the media space was overcrowded with discussions on the new tablet device, a majority of social media postings (more than 41 percent) predicted the name to be iSlate. Yesterday, on January 26h, only 32 percent of articles referred to the iPad, the name announced today at 10am PST by Apple CEO Steve Jobs at an event at the Yerba Buena Center for the Arts in San Francisco. 27 percent of articles used iTablet.
People have blogged, tweeted and commented intensively about the anticipated Apple device long before today's launch date. Since November last year, the Attentio Brand Dashboardâ reports more than 137,000 mentions of the rumored Apple tablet device, out of which most of them (56,000) were recorded on blogs, then tweets (44,000), then news websites (23,000) and, finally, forums (23,000).
In the last few days, the volume of social media conversations about the new tablet device have exploded, growing from just 2,000 hits on Monday to almost 10,000 as of today at 7pm Central European Time minutes before the launch, a five-fold increase in just three days.
Read the full press release here.
Attentio announces new directors to assist in global expansion
BRUSSELS, Belgium, January 21 2010 - Attentio S.A., the leading European provider of enterprise social media monitoring and analytics, today announced the addition of two highly competent board members to boost its aggressive international strategy.
Anders Grindland is a successful software entrepreneur. Having founded and sold Sysnet, an early leader in client server management software, he founded what became Nimsoft Inc. in 1998. As CEO until 2006 and currently Chairman he has grown Nimsoft’s customer base to over 700 customers including global brand name companies, managed service providers and a large number of medium enterprise organizations. In 2008, Inc. magazine ranked Nimsoft as the 36th Fastest Growing Software Company with a 534-percent revenue growth over a three-year period.
Barbara Roose is Senior Investment Manager of the Brussels Regional Investment Company’s Group (BRIC), a Belgian venture capital fund that recently took a minority stake in Attentio. Experienced in coaching entrepreneurs in start-up companies, she is in charge of expansion capital investments and represents BRIC on the boards of about 20 companies. Ms. Roose graduated in 1990 from the Solvay Business School (Université Libre de Bruxelles).
“We are looking forward to tapping on the expertise on two highly qualified individuals to build the world’s leading enterprise social media analytics platform”, said Amaia Lasa, CEO and added: “We see an increased interest from leading global brands in using our Attentio Brand DashboardTM to discover and manage online sentiments globally”.
Read the full press release here.
Attentio raises new growth capital through an investment from SRIB/GIMB
BRUSSELS, Belgium, Nov 24 2009 - Attentio S.A., the leading European provider for social media monitoring, today announced the completion of a round of financing from the Brussels Regional Investment Company (SRIB/GIMB).
Attentio provides companies with its online Attentio Brand DashboardTM that tracks and analyzes online conversations across social and traditional media worldwide. An automated insight engine discovers topics discussed around brands and product and also analyzes sentiments. Companies and agencies use the technology to manage their market reputation as they can instantly see how customer sentiments change over time and across geographies.
“This is our first institutional financing round and we have an investor onboard that can support our future growth to a global position in the expanding social media monitoring market”, said Ms. Amaia Lasa, CEO of Attentio. “Attentio delivers unique, automated insights through our patent-pending technology and we will keep growing our already wide coverage of social media sources from all corners of the globe”, added Ms. Lasa.
Attentio is sponsoring Twestival in Brussels
BRUSSELS, SEPTEMBER, 2009 - Like last time we love how people come together using social media, to network, party and raise money for charity. For the last event money was raised for clean water projects, this year people can vote for the charity they like.
Twestival is a global event and from the 10th – 13th hundreds of cities will be involved with the simple mantra - Tweet. Meet. Give. For more information check out www.twestival.be or www.twestival.com
Attentio wins Best Demo at ICWSM
Attentio has just received the Best Demo award at the International Conference on Weblogs and Social Media (ICWSM), in San Jose, California, once again recognizing the effective visualization technique matched with leading edge algorithms created by Attentio that are used to help understand and detect relationships between brands and topics in social and mainstream media.
Social Media Analytics Firm Attentio Appoints new CEO; Bolsters Management Team
BRUSSELS, JULY 6, 2009 - Attentio SA/NV, the European leader in social media intelligence, is pleased to announce the appointment of Ms. Amaia Lasa as CEO.
Ms. Amaia Lasa is a marketing professional with a M.Sc. and over twelve years of increasing responsibilities within marketing and IT for the European headquarters of FedEx Corp. (NYSE:FDX) and Toyota Motor Corporation (NYSE:TM). Her extensive experience within market research, e-commerce marketing, IT development and people & process management has given her the necessary expertise to successfully lead an entrepreneurial organization such as Attentio. Ms. Lasa joined Attentio as COO in July 2007 and was appointed CMO in March 2009 with the objective of expanding Attentio's sales and marketing organization in Europe.
Mr. Simon McDermott, Attentio's co-founder and CEO for the past 3 years, will be assuming the role of United Kingdom Country Manager reflecting the recognition of the UK as Europe's most important market for social media analytics. He will also become Attentio's Chief Communication Officer. His background and unique experience in the industry will provide support to Ms. Lasa and the senior management team as they continue to expand the capabilities of Attentio's innovative suite of social media analytics software.
"This is a natural next step in Attentio's development and I am confident that Amaia will guide this exciting company to new levels of profitability, activity and growth. I am looking forward to working with her through this transition", said Simon McDermott, Attentio's CEO. "She brings a wealth of management and IT experience that is crucial for the current stage of Attentio with our aggressive market expansion strategy."
In a move to strengthen the management team, Attentio's principal founder and internet serial entrepreneur, Mr. Per Siljubergsåsen, has been appointed Chief Product Officer and will work closely with Attentio's newly appointed CTO, Mr. Frizo Janssens on Attentio's patent-pending analytics technology.
Mr. William Klippgen, technology entrepreneur and investor, will join Attentio's Board of Directors, bringing relevant start-up and investment experience. Mr. Klippgen is executive director of Singapore seed investment fund BAF Spectrum Pte Ltd and is co-founder of European internet success Kelkoo.com.