Business applications

Attentio provides social media monitoring and analysis tools that continuously track a broad range of online sources for insights into companies,brands, products or competitors. Read more to find out how Attentio can help your business.

Measure your public relations (PR) effectiveness

News and press monitoring services have become a necessary tool for most companies. Still, many of these services only provide you with lists of individual press articles with limited support for cross media comparison of blogs and discussion forums.

With the Attentio Brand Dashboard you can compare how messages flow from one media to the other, e.g. how issues that arise in social media get picked up by the press.

Attentio can assist you by monitoring what journalists and industry commentators are writing about your company and products in terms of coverage, issues and topics in many over many languages and regions (including Russian and Mandarin). Media attention can be studied over time, by source and geographical region. This enables you to compare your PR effectiveness with your competitors and market leaders so that you can react and adapt your messages before it’s too late.

Improve marketing effectiveness

Ttraditional marketing activities involve rolling out ad campaigns and promotions. Many companies spend a significant percentage of sales revenue on such campaigns. Recently Word of Mouth (WOM) marketing has gained importance as power has shifted away from traditional media to social media.

Attentio can aid you in measuring the effects of your advertising and WOM marketing activities and help you engaging directly with consumers in blogs, forums and social networks. By monitoring the online buzz generated by consumers, news media or industry players, and comparing the marketplace before, during and after the roll-out, you will better understand how your message is penetrating the marketplace.

Protect your brand reputation

The Internet has become an important sales and marketing tool. At the same time, the Internet is creating possibilities for anyone to threaten your brand reputation and corporate identity through rumours, negative sentiments  or misuse of your trademarks. This can mean greater total cost of brand management or even lost customers and revenue.

Attentio can help you to track references to your brands, trademarks and product names from a broad range of online sources such as blogs, video sharing sites, social networks and forums. Our region-based, multi-language, real-time monitoring will help you detect negative mentions at an early stage so that your company can use the feedback pro-actively in improving your products and customer support, and take quick measures to respond to critics.

Engage in online word of mouth (WOM) marketing

Online word of mouth (WOM) is owned and controlled by consumers and often carries far higher credibility than traditional media. Customers propensity to tell others about a product has become an important factor in today’s market. Word-of-mouth marketing is increasingly used as part of a broader marketing mix.

Attentio can help you with measuring word-of-mouth behaviour by analysing the unstructured data found in consumer-generated media such as public Internet discussion boards and forums, social networks, consumer review sites and blogs (web logs). Social media monitoring should always be used in conjunction with any WOM marketing campaigns. When engaging directly with online consumers, be sure to act in a fair and transparent matter otherwise your good intentions can boomerang and cause more harm than good.

Aid new product launches

Launching a new product is one of the most daunting challenges a marketer faces. To build momentum, you should plan to create buzz and excitement around your product that is timed to  coincide with your announcement and launch dates. But a new product introduction doesn't end with the launch date. Successful campaigns have long-term communication plans to give your product the visibility it needs to gain market share.

Attentio can provide your company with with the Brand Dashboard and reporting tools that help you understand how your (or your competitors) new product is adapted by influencers in social media. By quantifying the visibility and interest for your new product, Attentio can aid you in evaluating the success of the launch campaign so that you can adapt your plans based on early feedback from the market.

Listen in on online conversations and gain consumer insight

With consumer behaviour changing far quicker than development lead times for new products and services, market research is being tested to its limits. The most successful companies will be those that can listen in to online conversations and identify emerging and changing consumer trends. Feeding these new insights back to product research, design and development will help you quickly adapt to changes in consumer behaviour. This becomes even more important as product life cycles get shorter and shorter.

Attentio can assist you by monitoring consumer generated media for unsolicited opinions and attitudes from trendsetters and influencers. You can gain competitive advantage by complementing this feedback with other market research to help identify and select the features that consumers care about for your next generation of products and services.

For further information, please request a demo or go to our information request page.