The Attentio Social Media Dashboard is an online social media monitoring platform that gives you the tools to achieve an in-depth understanding of who is writing about your brand, what are they writing about, which social media platforms generate the most buzz for your brand and how the online conversation evolves over time.
Analytics
Buzz Trends
The Attentio Social Media Dashboard charts the rise and fall over time of conversations broken down by day, week, month or year. By including your competitors' brands in your tracking you can easily compare your company's performance in social media within your own specific industry. Extending your tracking with customized topics lets you focus on individual concepts, themes or industries.
Segmentation
The Attentio Social Media Dashboard structures your data using a sophisticated set of attributes. By filtering the data with categories such as Language, Region, Country, Rank, Sentiment, Media and Platform you can quickly and easily analyze your data broken down into your target market segments.
Live Charts
The simple yet powerful Dashboard interface lets you customize your views of the data using a comprehensive set of filters and display options. When you apply your selection of filters to the data the Dashboard will be updated and you will immediately see the results.
Automatic Sentiment Analysis
Articles in the Social Media Dashboard are automatically classified according to the sentiment expressed in them: positive, negative or neutral. Where the automatic classification fails to correctly capture the nuances of language, the assigned sentiment can be edited to increase the accuracy of the data.
Comprehensive data coverage, quality and unlimited storage
Coverage
Attentio's data sources span a wide range of platforms from the most important social media sites to the mainstream news media. Data is gathered worldwide and is available in all languages. Twitter, Facebook, Blogs, Forums, leading news sites, Youtube, Dailymotion and Flickr are all covered by Attentio.
User Editable Classification
No system that works automatically can be 100% accurate, so the Attentio Social Media Dashboard allows you to edit the categories that have been applied to any article. If needed, you can easily remove irrelevant articles from your data. As soon as you have made changes to the data they will be reflected in the charts and statistics that you see in the Dashboard.
Easy to set-up and use
Set-up Wizard
The Attentio Social Media Dashboard Set-up Wizard puts you in full control of the brands and topics you need to monitor. Using a simple wizard tool, you can build up complex sets of keywords using Boolean logic (AND/OR/NOT/Phrases) that will narrow down the data to give you exactly the information you need. As your project evolves you can edit or remove items at any time. In this way you can apply a detailed level of analysis to structure the data as you require.